Haje does a lot of things, including CEO'ing at Triggertrap. He has crashed fewer motorbikes than you'd think, is a huge fan of agile product development and crowdfunding. He once set his face on fire whilst juggling, and loves being a photo nerd.

He freely admits that some of these things are more worth being proud of than others.

Tools for Startups


Starting a shiny new startup is a godawful amount of work – and if you don’t pick the right tools to help you out, it’ll be all the worse. I’m often asked about what stack you should pick when you start a company, and so I decided to put together a somewhat coherent list of handy starting points.

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Taking a leap into content marketing

Triggertrap has the fantastic luxury of having great imagery baked right into the core of the company - such as this Screamgrab from our scream-triggered photo booth

You’d be damn hard pressed to avoid the words ‘content marketing’ these days. The phrase is being used as if it’s a magic bullet that solves all of your marketing needs. In some ways, it is, but what the marketeers won’t tell you is this: Getting content marketing right is really easy – but it’s damn hard work.

At the very basic level, content marketing is the idea of creating content that people want to read, then put it in front of them, watch your web traffic go bananas, and your sales spike beyond belief.

Sounds easy, right? Well, it is, but there’s a lot to it, not least the fact that ‘creating content that people want to read’ is an artform in itself. I should know; I put together the original editorial plan for the multi-award-winning gadget site T3.com, among other things. Read more »

Plagiarism is the sincerest form of flattery

Insert face-palm here. Literally.

Recently I came across a Kickstarter project that seems pretty similar to Triggertrap Ada. Their video is in part recreating what we did for ours, and the app they created does look remarkably similar to Triggertrap Mobile.

Pretty cheeky, I figured, but when I looked at their ‘supported cameras’ list, I just had to laugh; They’re not even trying anymore…

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Who cares about Data Protection? 10 Downing Street doesn’t.

and 533 more

A few weeks ago, I received an invite to enter a competition to pitch my company Triggertrap (we create awesomely creative and innovative tools for photographers – check out our 90-second intro video here) at no 10 Downing Street. So I did.

Unfortunately, we didn’t make it to the final 10, but the way we found out about missing out was an epic cluster-fudge of a data protection faux-pas: Daniel Korski, ‘special adviser to the Prime Minister’, managed to e-mail me, and 535 other entrepreneurs to turn us down – with all our e-mail addresses in the To: field. Read more »

The importance of Passwords


With the recent global security snafu known as Heartbleed, we are reminded yet again that it’s really important to keep your house in order.

Your passwords are your reputation, your money, your privacy, and pretty much everything else you can think of, too. Read more »

Dodging the Oculus Rift bullet

A portrait of the queen. Or rather, a macro-photo of a £10 note.

Quick recap in case you’ve been hiding from the internet for the past week: Our Kickstarter-backed colleagues over at Oculus Rift are currently recovering from the no doubt epic and well-deserved hang-overs after their US$ 2 billion “Yay we got bought by Facebook” party. Of course, when a story like this breaks about a fellow hardware manufacturer and Kickstarter alumnus, we can’t help but get a little bit introspective.

It appears that not everyone is pleased about the purchase. and that the chief complaint from Oculus backers is that they feel that they ought to benefit from the giant bags of cash that Facebook placed on the table. I completely understand where the sentiment comes from, but I also think it’s important to keep in mind what Kickstarter is for: a platform where projects go to be turned into reality, yes, but not a place to invest money. Read more »

Your Kickstarter project failing might be the best thing to happen to you


With two successful Kickstarter campaigns in my past (one, two), I’m regularly asked to come speak about crowdfunding. One of the most common questions I’m asked is “But what if my project fails?” The honest answer is that if you did everything you could to make your campaign succeed, but it still fails to reach its funding goal, you may conceivably have had the best possible outcome.

I’m a strong believer in the idea of ‘failing fast’. In summary, the idea is to think about your project or business as a series of challenges, each of which have a ‘success’ or ‘failure’ state. In the ‘fail fast’ approach, you’d analyse each challenge by how big the risk is that it causes a failure – and you tackle the challenges that have the biggest chance of failing as soon as you can. Read more »

Kickstarting a book about Kickstarter… On Kickstarter!

ks success

I’ve done two Kickstarter campaigns so far, one in 2011, and one in 2013. Both were hugely successful… And now, I’ve launched a campaign to see if I can’t help other entrepreneurs and creatives do the same thing. Read more »

New portfolio item:
Product Photography

From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide.

Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it’s jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Read more »

Platforms for Ambition


After three days on the show floor at Photo Plus Expo in New York City, I was absolutely desperate for a round of recuperation and rest. Instead, I found myself in Reykjavik, Iceland, first participating in the You Are In Control conference, then drinking and dancing at what may very well be the best music festival in the world – Iceland Airwaves.

Iceland is, in every sense of the word, a very small country indeed. With a third of a million people in total, it means that every industry is per definition tiny. Diminutive size has some serious downsides, but it also has a few incredible advantages: Yes, the start-up scene in Iceland is vanishingly small, but as far as I can tell, everybody knows everybody.

I had dozens, nay scores, of absolutely fascinating conversations, both with the group I was part of (the SF Embassy), and with Icelanders. A lot of the conversations seemed to pivot around the topic of ambition. Read more »