I spend quite a bit of time supporting, looking at (and running my own) Kickstarter campaigns. One of the things I often notice, is that some people don’t really think about what their campaign is for – which is funding their project.
I’ve seen people who have promised hand-painted post-cards for their Kickstarter backers, at $15. The problem with this is that the post-cards weren’t core to the Kickstarter project, so in practice, every second spent on those post-cards, are seconds not spent on the main project.
So, what would happen if this person received 200 backers for that award level? That would be amazing! They’d have $3,000, right? Awesome! Read more »
Reading this blog post on the Netflix technology blog made me come to a realisation: In many of my previous jobs, I’ve had to beg and bribe to make people blog about what they have been working on. I never reached the somewhat obvious conclusion to that problem: It just means means I’ve been working with the wrong people on the wrong projects.
One example from very close to home: Over on Triggertrap.com, our operations & logistics manager just posted a blog post about USPS. It’s funny, and it’s worth having a read of. It helps the company, too, because it humanises some of the work we do behind the scenes every single day – the kind of stuff that nobody ever really hears or thinks about.
So, if you can’t work up the itch to blog, and if you’re not excited about enough about what you’re doing to want to shout it from the rooftops and tell the world about it, you’re doing the wrong job for the wrong company.
Over the course of a decade, the Ilex Photo team has won a deserved reputation as a world-beating publisher of practical titles for photographers.
With The Ilex Introduction to Photography, and highranking photographer-blogger Haje Jan Kamps, the Ilex Photo team has made the definitive first book for owners of all cameras including compacts, DSLRs, smartphones and the new smartcameras. Read more »
Today, I went along to the Silicon Milkroundabout, a jobs fair aimed at startups. I figured it would be good to go along and get a taste for how recruitment works on a larger scale, and to have a chance at talking to a few companies.
What struck me, was that there is a huge difference between the different companies present. Some of them were very clear about what they do, who they are, what their ambitions are, and who they are hoping to hire, whereas others do not.
Getting it wrong is a huge problem; You’re in a market competing for a lot of talent, and if the people who might potentially want to work for you don’t know what you do, they’re unlikely to come talk to you. Read more »
I’ve written about Virgin Media’s completely misunderstood approach to social media support once before, as an example in how empowering your customer support representatives is so important. Of course, being the ever-so-optimistic person, I figured that perhaps they are an organisation that is still finding their feet from a social support point of view.
So, yesterday, when I spotted that somebody had vandalised the Virgin Media box up my street, I decided to get back in touch with them. When I did so, I made a couple of assumptions:
- They would want to know where the box was
- They would want to know a reference number or similar
- They would want to see proof of this vandalism
Luckily, Twitter is a great tool for that; my tweets are geo-tagged, and so I tweeted them a picture of the box. I also decided to add the reference number of the box in the tweet itself.
Now, let’s pause here for a second, and think about the following: if you worked for a large a large utility company, and you received a tweet stating that some hardware you operated had been vandalised, what would you do? Read more »
This week-end, I participated in a Hackathon organised by the Metropolitan Police. It was an interesting challenge; I’m not much of a coder, and they don’t usually let me near any of the felt-tip pens, but I figured I could use what I know about the police (I am a Special Constable), and about the methodologies of running a small business, to contribute in my own way.
The Met is a great organisation, but it has a few challenges around technology. The key one, in my mind, is that they are spending a staggering amount of money for old tech – again and again – so I decided to demonstrate the concept of a rapidly iterating Minimum Viable Product. Read more »
So, you have a well-oiled customer support machinery, where you’ve picked the tools that work for your business, you’ve trained your support crew to get the responses right, you’ve decided to get rid of the canned responses that infuriate your customers, and everything is going well, right?
Good. Congratulations. There’s just one more little thing I’d like to mention: Empowerment.
I have recently been Tweeting back and forth with a large internet provider, which turned out to be an infuriating exercise in futility. This particular internet provider is very good at community management – in other words, they try to contain any infuriated customers, and they reply surprisingly quickly. However, as far as I can tell, the army of twitter-enabled drones don’t even have access to the regular customer support tools – and they certainly don’t have the power to actually help. Read more »
A lot of organisations embrace ‘macros’, also called pre-written or ‘canned’ responses, in their customer support workflow. In theory, that could work very well: If you have a number of questions that come up again and again, having to type up the same answer several times per day is incredibly inefficient.
The unavoidable truth is that even though a question looks as if it is ‘the same’, it will never be identical. The tone of the question might be slightly different, for example, or you may find that one question is subtly different, or asks for information about a different aspect of the same thing. Read more »
When you run a business-to-customer company, you’ll very quickly find yourself receiving customer support requests. The exact nature of the requests depends on your business, of course – people may need help setting up software, they may not understand how to use a particular feature, they may have found a problem or bug in your website, or they may be asking where their parcel is.
What is universal, however, is that there’s an oddly unintuitive dark art related to doing good customer support.
This article could serve as a checklist, to ensure that your support requests are dealt with in the best possible way.
What is customer support?
To take a quick step back for a moment, it’s worth keeping in mind what the purpose of customer support is. The best way to determine that, is to think about why companies do support at all.
It doesn’t really matter what type of organisation you are, the key purpose of support is to take a confused, disgruntled, or unhappy customer, and inform, re-gruntle, or happi-fy them. The key to making this happen is all about empathy, and being able to grok what a customer needs, and how you can fulfill this need. Read more »
At Triggertrap, we used to do a lot of selling via Amazon.com, with the orders being fulfilled from a warehouse in Hong Kong.
The way Amazon is structured, it means you don’t get to pick your shipping lead times yourself, it is set by Amazon, and based on country. So, if you are based in Aldergrove in Canada, your shipping time is estimated as 5-10 business days. If you happen to be a 10-minute drive further south, in Lynden, Washington, USA, the estimated shipping time is 18-26 business days.
Now, I’m sure Amazon have legitimate reasons for having a 21-day span between deliveries to locations that are a lazy stone’s lob away from each other, but that doesn’t help us… Read more »