Magazine Publishing is the act of putting a magazine into circulation in some way or another.
There are many different types of magazines, such as magazines published by manufacturers of goods (such as “Liv”, published by Volvo about Volvo products, promoting automotive safety and general Swedishness) or services (such as Reach, published by an UK train company). There are trade publications, which aim to inform businesses and traders (such as MotorTrader, which is distributed to car sales outlets and manufacturers in the UK). There are B2B publications, such as information newsletters or magazines published by Microsoft, distributed to their customers to keep them up to date. There are business-produced publication such as PC WORLD Magazine, for customers of the PC World chain of outlet stores. There are official independent magazines, such as official Playstation 2 magazine, which is produced under licence from Sony, but otherwise independent. And there are completely independent magazines, such as most of the ones you’ll see in a magazine shop.
Needless to say, a single write-up cannot cover all the different forms of magazines, nor all the specifics about one type of magazines, and all ways of funding them. This write-up will take a closer look at how a magazine comes into existence, how it is run, and how it all works behind the scenes. A lot of it is applicable also for newspapers and for different forms of magazines, but by and large, this write-up covers the inception, production and distribution of a large (100,000 copies plus), monthly magazine. Check out the rest of the post »
Jesus, we’ve come a long way since the 1960s. Surely, they can make a taxi that doesn’t look completely ridiculous? With the launch of TX4, I guess the answer is ‘no’.
For some reason, we get tons of press releases about how great black cabs are, and how hard all other hackney carriages suck. Of course, it’s a bit tiresome, but we could live with that, if it hadn’t been for the fact that the LTI taxis themselves are complete dinousaurs, with ancient engines and ridiculous performance. Check out the rest of the post »
Radio is a peculiar form of communicating, in that it is one of the very few mass communication media that is perceived strictly as a one-to-one medium. It is important to keep this in mind, both with how you write the copy that is going on air, and the type of language you use: Unlike any other media, you can actually speak directly to a radio listener without it feeling un-natural.
Of course, only a minor proportion of the world’s population ever gets on the radio. Podcasting, however, is a different matter altogether: Podcasting.net, one of the largest podcasting directories in the world, is the harbour of roughly 35,000 podcasts, showing that this genre of radio is taking off on a serious way. Seeing as how podcasting is merely a smaller-scale, on-demand version of radio, all the tips in this write-up are applicable. Check out the rest of the post »
LinkedIn is a social networking site, just like MySpace. The big difference is that Linked In is focusing on professional networks, and is often described as a career-network for grown-ups.
LinkedIn is located in Palo Alto, California, and is funded by Greylock and Sequoia Capital, the venture capital firms behind Google, Yahoo!, Cisco, and Apple. LinkedIn’s CEO Reid Hoffman was formerly Executive Vice President of PayPal.
The philosophy behind LinkedIn is that you are more likely to conduct business with people you trust, and that you are more likely to trust people you know, or people you are connected to via somebody. This means that if you are looking for a good writer, and you one who is a friend of a friend, you can ask to get introduced, and then initiate a business arrangement. Check out the rest of the post »
VTEC is a technology invented and developed by Honda, for used in internal combustion engines. It can in theory be used in all engines that use camshafts, but has in practice only been used in cars, motorcycles, and 4×4 vehicles.
VTEC stands for Variable Timing Electronic Control, and is short for Variable valve Timing and lift Electronic Control. It is a technology which allows cars to behave differently at different engine speeds, by actuating different cam lobes at different speeds. Check out the rest of the post »
There is, sadly enough, no simple formula for calculating the IQM in Microsoft Excel (well there is one way, but that isn’t exact, as it strips away the partial numbers, which is no good). However, there is a complicated way Check out the rest of the post »
Lonely Planet recently published a Guide to Experimental Travel. The idea is to travel somewhere, and take a surreal approach to exploring a new place, by taking an alternative idea to route selection. In theory, this means that you might stumble across some typical touristy-type things, but you will also experience sides of the city / place / country that you wouldn’t discover otherwise. Check out the rest of the post »
The book is basically what it says on the cover: Ten-and-a-half short chapters, which together cover a lot of ground. It is not, as you may be led to believe, a book about history, however.
Rather, it is one of those books that somewhat reminds me of those Official Soundtrack albums they keep releasing: “Music composed for, and inspired by, X”. The stories are, in fact, all fiction. But rather than being history, they cleverly become part of history. Or they will do - for anyone who reads the book. It is also obviously inspired by history, in a way that no other book I have ever read is. Check out the rest of the post »
Horsepowers, shiny alloys and the badge on the front of the car are all good and well, but it is of no use if you do not arrive at your destination in one piece. Vehicle safety is very much in the public consciousness - and so it should be: After all, nobody has time to spend time in hospital, or worse.
In the automotive world, the NCAP crash test - NCAP stands for New Car Assessment Program - is the main player. For us in the UK, the Euro NCAP is the most important influence: it tests most of the new car models by subjecting it to the infamous NCAP crash test, in which crash test dummies are placed inside the car, and the vehicle is subjected to various crash tests. Check out the rest of the post »
Jesus, we’ve come a long way since the 1960s. Surely, they can make a taxi that doesn’t look completely ridiculous? With the launch of TX4, I guess the answer is ‘no’.