LinkedIn is a social networking site, just like MySpace. The big difference is that Linked In is focusing on professional networks, and is often described as a career-network for grown-ups.
LinkedIn is located in Palo Alto, California, and is funded by Greylock and Sequoia Capital, the venture capital firms behind Google, Yahoo!, Cisco, and Apple. LinkedIn’s CEO Reid Hoffman was formerly Executive Vice President of PayPal.
The philosophy behind LinkedIn is that you are more likely to conduct business with people you trust, and that you are more likely to trust people you know, or people you are connected to via somebody. This means that if you are looking for a good writer, and you one who is a friend of a friend, you can ask to get introduced, and then initiate a business arrangement. (more…)